As the Chick-fil-A Flap Shows, the Brands We Buy Are Increasingly a Values Proposition
Buying the “right” product, boycotting the “right” product — and, of course, pointing out the virtue of one’s choice on social media — have all become formalized ways of allying oneself with a metaphysical or ethical value...
Nov 25, 2019
As the Chick-fil-A Flap Shows, the Brands We Buy Are Increasingly a Values Proposition