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Candace Cameron Bure Explains Move from Hallmark to Great Family Channel: 'It Was an Opportunity to Grow'
- Milton Quintanilla Crosswalk Headlines Contributor
- Updated Jun 06, 2024
Actress Candace Cameron Bure recently explained the reason why she left the Hallmark Channel two years ago and has since moved to the Great American Family Channel. Bure, 48, announced in April 2022 that she was leaving the Hallmark Channel to join Bill Abbott, the former CEO of Crown Media, the Hallmark Channel’s parent company, at GAFC. On May 20, she hosted a Q&A on her Instagram story where one of her followers asked her about her departure, BeliefNet reports.
“It wasn’t so much about leaving as it was about an opportunity to grow a new network that puts faith and family at the forefront of its content,” Bure wrote in response. “I’m very proud of the work I did at Hallmark for 15 years and love all my friends there.”
When she left Hallmark two years ago, she explained to the Wall Street Journal what her intentions were.
“My heart wants to tell stories that have more meaning and purpose and depth behind them. I knew that the people behind Great American Family were Christians [who] love the Lord and wanted to promote faith programming and good family entertainment.”
Bure, who was part of the hit 90s sitcom Full House, joined Hallmark in 2008 and went on to be part of 30 films with the channel. In 2022, however, she left amid the channel’s decision to air commercials from an LGBTQ+ wedding registry and event website, Zola.com. In response, conservative activist group One Million Moms put out a petition calling for Hallmark to take down the ads, which was eventually removed.
Under GAC, Bure has roles in several projects, including a new mystery movie franchise titled “The Ainsley McGregor Mysteries” and a new Christmas movie titled “A Christmas Less Traveled.” She also serves as a GAC executive with the company/
“I’m very excited to develop heartwarming family and faith-filled programming and make the kind of stories my family and I love to watch,” Bure said in a statement. “I am constantly looking for ways that I can inspire people to live life with purpose. GAC fits my brand perfectly; we share a vision of creating compelling, wholesome content for an audience who wants to watch programming for and with the whole family.”
Photo credit: ©GettyImages/VivienKillilea-Stringer
